Lead Generation Strategy
Paradise Outdoor Kitchens, a successful referral-based business, was looking to expand and grow their brand by reaching new clients. To support their growth, they turned to our marketing team for help.
Paradise Outdoor Kitchens, a successful referral-based business, was facing a common challenge for businesses looking to grow - finding a cost-effective way to reach new clients and expand their customer base beyond word-of-mouth referrals. While the business had built a reputation for quality and craftsmanship through their referrals, they realized that they needed to increase their visibility and reach in order to continue growing. To address this challenge, they turned to our marketing team for help in developing a strategy to reach new clients and expand their brand.
To address the challenge faced by Paradise Outdoor Kitchens, our marketing team proposed a solution that leveraged the power of social media advertising - a Facebook Lead Generation Campaign. The campaign was designed to target a large audience at a low cost, using Facebook's advanced targeting capabilities to reach potential customers who fit the demographic and geographic criteria identified by Paradise Outdoor Kitchens. By using a lead generation form embedded directly in the Facebook ad, the campaign was able to capture contact information from interested leads, allowing Paradise Outdoor Kitchens to build a database of potential customers beyond their existing referrals. The campaign was monitored and optimized regularly to ensure maximum effectiveness and ROI, helping Paradise Outdoor Kitchens to achieve their growth goals and expand their brand beyond their existing customer base.
New Lead Generation Source Generated 60+ Leads in 30 Days
The results of the Facebook Lead Generation Campaign for Paradise Outdoor Kitchens were outstanding. The campaign was able to reach 16,204 different people and was shown 51,464 times, all with a budget of less than $1,500. The lead generation form embedded in the Facebook ad captured contact information from 64 interested leads, which resulted in 2 new jobs, 3 pending, and 64 people added to their database. These results exceeded Paradise Outdoor Kitchens' expectations and demonstrated the effectiveness of social media advertising as a cost-effective way to reach new clients and expand their customer base. The success of the campaign has allowed Paradise Outdoor Kitchens to continue to use Facebook advertising to promote their business and attract new customers.
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