Lead Generation for W & D Company
Lead Generation
With such high competition in the Window and Door industry, Florida Window & Door came to us looking for a more cost-effective way to generate exclusive leads.
Lead Generation
With such high competition in the Window and Door industry, Florida Window & Door came to us looking for a more cost-effective way to generate exclusive leads.
The problem faced by the company in this case study is related to the rising cost per lead while using Google Adwords. Despite spending a considerable amount of money each month on the platform, the competition in their industry has made it challenging to maintain an affordable cost per lead. With their current Adwords campaign, they were paying over $100 per lead, which was not sustainable in the long run. Therefore, the company was seeking a more cost-effective solution that could help generate leads while maximizing their ad spend.
To tackle the high cost per lead of the client's existing Google Adwords campaign, our team analyzed their website traffic, email list, and customer data using various analytical tools. This helped us gain a deeper understanding of their audience demographics and behavior. We discovered that while the client was generating a lot of traffic organically, much of it wasn't converting or returning. We then used this data to develop a comprehensive marketing strategy that included targeted ad campaigns on multiple platforms, social media marketing, and SEO optimization. The solution was to reach the right people at the right time with the right message, which ultimately resulted in a significant reduction in cost per lead and a substantial increase in lead generation.
200 Leads Per Month | Over $60/ Lead In Savings | 230% YOY Organic Leads Generated
The solution implemented by the marketing team resulted in significant improvements for the company. They generated a total of 2,019 combined leads, with 200 leads per month exclusively via Facebook Ads and search engine optimization. With Facebook advertising, they generated 347 exclusive leads at a cost of $30.10 per lead, resulting in over $60 in savings per lead compared to Google Ads. Additionally, their organic leads increased 230% year over year (YoY), with a total of 1,672 leads generated through search engine optimization. The website conversion rate also increased by 85% YoY, demonstrating the effectiveness of the implemented solution.
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