Generate Leads from Social Media
The gym had been there for years yet there was very little awareness of its existence within the health and exercise community in their area. They are competing against big box gyms with very large brand awareness. Companies such as LA Fitness & 24 Hour Fitness. Their prices and services were better than their competitors, people just didn’t know about them.
Fitness 1440 approached us with a problem of low brand awareness within their community. Despite being different from the other gyms in the area, they struggled to differentiate themselves and attract new customers. Additionally, with the opening of their new yoga studio, they needed to generate interest and sign-ups for their classes. Our challenge was to not only increase brand awareness but also generate leads of potential customers interested in visiting the facility.
To increase brand awareness and generate leads for Fitness 1440, we developed a video content strategy that showcased their facility and unique offerings. Collaborating with Velocity Video, we created high-quality videos that highlighted the gym's features, equipment, and classes. Then, we targeted potential customers through Facebook and Instagram ads to generate requests for a tour of the facility. This allowed us to showcase the gym's value proposition and encourage people to try out their services.
111 Leads | $11.39/ Lead | Reached over 300,000 People
In just 21 days, our Facebook and Instagram ads campaign generated a total of 111 leads for Fitness 1440's gym and yoga class. We ran separate campaigns for each, resulting in 76 leads for yoga and 35 for the gym at a cost of $11.39 per lead. The videos showcasing the facility and offerings proved to be effective in generating interest and requests for tours. The campaign also helped increase the brand's reach, with over 30,000 people exposed to it and 75,000 ad impressions.
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